We believe that all new 2011 Business Plans should include a GO 2.0 strategy. Developing a new media marketing plan requires attention to all aspects of your marketing strategy including social media, public relations, advertising, market research, offline, and online marketing. A GO 2.0 plan starts with a solid foundation of search engine optimization SEO and social media optimization SMO.
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For long term results, all marketers need to consider how they can leverage the conversations taking place in the online viral communities social media destination sites and create a well defined community management strategy. Many top organizations have started incorporating social media into their business plans. There are many social media websites that you can use for to help grow your business.
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We will carefully analyze all the social media tools available and show youhow you could incorporate new media into your business plan. GO 2.0 will then design them into your social media marketing plan, using social CRM to change your firm into a new Social Business. GO 2.0 uses all the following information to continuously improve your firms SEO, ROI and SMO:
• Market Research
• Competitor Analysis
• Interview key stakeholders
• Review all your existing marketing materials
• Research industry blogs and social media properties
• Recommend a blog strategy and ongoing support
• Identify similar social media industry websites
• Recommend/implement effective use of social media
• Recommend/implement effective use of web publishing
• Recommend/implement effective use of internet and digital marketing
• Set metrics and benchmarks to measure success
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The GO 2.0 new media marketing plan deliverable will be a document detailing our research with specific recommendations for your company’s specific Web 2.0 marketing strategy. GO 2.0 delivers a custom tailored social/media marketing plan distinguishing between short and long term recommendations that can be implemented in phases to suit your budget. The Web 2.0 social media strategy technologies to be researched and explored will include:
• SEO
• SMO
•Social Business
•Social CRM
• Social Media
• Digital Marketing
• RSS Enabling
• Blogs
• Micro Blogs
• Web Page Design/Publishing
• Database Management
• HTML
• Social Networking Sites
• Content Publishing Sites
• Podcasts
• Wikis
• Link Building
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The GO 2.0 deliverable will recommend specific ways in which your company can publish these social media technologies. Wherever possible we’ll outline costs, though in many cases the cost is “people’s time”. Part of the proposed new media strategy may include redefining employee roles to some extent for people to prioritize the details of the social media strategy.
